Chelsea Brownstone to Murray Hill High-Rise

📄 Case Study

Handling strict building protocols and unexpected street construction with precision and care.

DateJan 5, 2026

RouteChelsea → Murray HillWest Side to East Side

Duration4 Hours8:50 AM - 1:00 PM

Final Cost$450Flat Fee

Move DistanceLocal

Move ClassResidential

Move TypeStorage → House

LocationNew York, NY

The Route

Origin20th btw. 9th & 10thChelsea (West Side)

1.8 miles

~19–23 min drive

Destination35th btw. Madison & ParkMurray Hill (East Side)

📍 Cross-Town Route

The Resources

iMove NYC"We Give A Damn About Your Stuff"

👥 Crew Profile

Nefi S.Lead

Omar B.Wing

Team Size2 Pro Movers

🚛 Vehicle Specs

TruckHino 195 (Cab-Over)

Capacity~1,300 cu. ft.

Clearance11' est. height

Why this truck?

Tight turning radius for narrow Chelsea streets.

Load Statistics & Inventory

~65%Truck Utilized

850Cubic Feet

~4,200Est. Pounds

~20Standard Cartons

~8Mid-size Furniture

NoneHeavy Items

💡 Pro Note

While the item count was low, the "loose pack" filled 2/3 of the truck to ensure safety without needing to stack tiers high, protecting the mid-sized furniture.

Full Inventory Breakdown

Total Items

477.7

Cubic Feet

The Timeline

8:50 AM

Crew Arrival

Location: Chelsea (Renovated Brownstone). Team arrives 10 mins early for prep.

9:00 AM

Load-In Start

Excellent access. Truck parked directly in front. Mix of street-level (3 steps down) and 1st floor (10 steps up).

Optimal Access

11:00 AM

Doors Closed — Load Complete

Load time: 2 Hours.

11:00 AM

Transit

Chelsea to Murray Hill. Drive time: 30 Minutes.

11:30 AM

Offload Start — Challenge Encountered

Street construction blocked direct access. Truck parked around the corner. Crew performed a "Long Carry" (half-block walk) for every trip.

Obstruction Override

1:00 AM

Job Complete

Unload time: 1.5 Hours (Extended due to long carry).

Access & Difficulty Ratings

📍 Chelsea (Pickup)

🟢 low

→Direct curb access — truck parked in front
→Minor stairs only (~13 steps total)
→Empty house (renovation status) allowed rapid movement

📍 Murray Hill (Drop-off)

🔴 high

→Access obstructed — ½ block manual carry required
→Full hallway protection (cardboard taped along entire length)
→~15 round trips from truck to elevator
→Strict building management protocols enforced

Transparency Analysis: Why $450?

Value Delivered

Despite the low item count, the Murray Hill obstruction turned a simple unload into an endurance event. The flat fee protected the client from hourly overages caused by street construction.

The "Hidden" Work

~1.5 Miles

Total distance walked by the crew shuttling items from the corner to the building entrance during the unload phase alone.

Hallway Protocols

The crew meticulously followed the building's strict requirement to tape cardboard along the entire length of the hallway, ensuring full deposit return for the client.

Round Trips

15 Trips

Each trip required navigating from the parked truck around the corner, through the lobby, and up the elevator.

⭐ Client Appreciation

$200

Gratuity (Team Split)

$80–$100Industry Standard

$200Actual Tip

2× Standard Gratuity

The client recognized the unexpected difficulty of the "long carry" and the care taken with the building protection — turning a stressful logistical snag into a smooth experience.

Meet the Customer

Andrew

NYC Entrepreneur, Late 20s

Andrew is the Founder and Managing Director of TopSDRs, building the future of sales development. He lives in NYC with his partner Eliza Lesser, who is also an entrepreneur as the Founder and CEO of EHL & Co.

🏠 Relocating from a renovated Chelsea brownstone to a modern Murray Hill high-rise

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