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Movers AcademyEpisode 04

Curriculum · Lead Generation

The First$1,000.

Bretton and Dan on the seven-day sprint to your first $1,000 — the lead funnel, pricing without reviews, and the social proof that turns a stranger into a second customer.

Hosts
Bretton Auerbach · Dan Hunter
Runtime
~10 min
Topic
Lead Generation
On screen · Ep. 04Watch on YouTube ↗
The Lede

The first $1,000 isn't about margin — it's about momentum. Get the phoget the reviews, get the second call. The math fixes itself once the phone is ringing.

— Bretton & Dan, LocalMovers.com

01

In this episode

  1. 01

    The 7-Day Sprint

    Challenge yourself to make your first $1,000 within one week of starting. The deadline forces decisions you'd otherwise put off.

  2. 02

    The Lead Funnel

    Use TaskRabbit, Dolly, Thumbtack, and Craigslist to source immediate hourly labor jobs while your own brand is still cold.

  3. 03

    Winning Without Reviews

    With zero reputation to lean on, price yourself ~20% below the market average to win the first jobs — then raise as the reviews come in.

  4. 04

    Building Social Proof

    Take photos and short videos on every job. The before/after content you bank in week one is what closes deals in month two.

  5. 05

    Answering the Call

    Answering the business phone within one or o rings is a measurable KPI — and it's the cheapest way to beat your competition.

  6. 06

    Customer Vetting

    Use the first call to get a feel for the customer. Have the discipline to fire overly contentious clients before the job — not during it.

  7. 07

    Ancillary Services

    Diversify income with decluttering, home organization, and unpacking help — same crew, same truck, more billable hours.

Keep going

Don’t miss the next lesson.

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