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Movers AcademyEpisode 06

Curriculum · Marketing

Paid Ads and LeadGeneration.

Bretton and Dan on turning the website into a lead machine — channel tracking, niche keywords, the affluent zip-code angle, and why reviews are the foundation that lets paid ads work.

Hosts
Bretton Auerbach · Dan Hunter
Runtime
~10 min
Topic
Marketing
On screen · Ep. 06Watch on YouTube ↗
The Lede

Reviews are the foundation. Paid ads are the gasoline. Pour gas on a leaky tank and you'll burn through cash. Build the foundation first, then go scale it.

— Bretton & Dan, LocalMovers.com

01

In this episode

  1. 01

    The Shift to Paid Ads

    Scaling means moving from in-person prospecting to paid acquisition — paid keeps the leads flowing on the days you're actually moving boxes.

  2. 02

    Channel Tracking

    Use a spreadsheet to measure every channel — postcards, networking, Google, Meta — so you know your true cost to acquire a customer for each.

  3. 03

    Niche Targeting

    Specialty keywords like "luxury moving," "antiques," or "gun safes" surface the high-margin jobs general bids never see.

  4. 04

    The Affluent Advantage

    Target specific high-income zip codes. The difference between a $100 mattress move and a $10K full-service client is often a single targeting decision.

  5. 05

    Video as an Asset

    Selfie videos, reels, and TikToks of completed moves edge out competitors who won't take 30 seconds to film the work.

  6. 06

    Foundation vs. Gasoline

    Organic 5-star reviews are the foundation; paid ads are the gasoline. Without the foundation, paid traffic just exposes the leaks faster.

  7. 07

    Surprise and Delight

    A coffee for the customer, a treat for the dog, a thank-you note in the kitchen — small tactics that buy 5-star reviews worth thousands in paid traffic.

Keep going

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